With today’s technology we can use two color effects that will keep the hair healthier and shinier: semi-permanent and demi-permanent hair color. A semi-permanent color is  translucent thereby putting a colored gloss or stain over the hair. It is formulated to adhere to the cuticle. There are three major benefits when using semi-permanent color. Locked in moisture and protein making the hair healthier.  A smooth silky...

Unleash your true hue:  Who knew? Hair color is like Female Viagra! The act of coloring your hair may make you feel more adventurous in and out of the sack.  Study volunteers rated how alluring they felt before and after hitting the bottle. Post-colorfest, the women’s feelings of confidence and attractiveness shot up — no matter what the new...

“It’s inevitable that hair will become damaged to some degree, especially with all the stress and trauma cause by the sun, pollution, coloring, chemical process, styling products, and heat based styling tools. Damaged hair can be dull, course, and even hard to style. The easiest way to get rid of incurred damage is to cut off the affected portions...